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April 30-May 1, 2026
Little Rock
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SHRM Annual Conference and Expo
June 16-19, 2026
Orlando
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WCASHRM Managers Seminar
August 27, 2026
Hot Springs Convention Center
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Arkansas SHRM HR
Conference & Expo
October 14-16, 2026
Hot Springs
Kindness: A Culture Builder & Retention Strategy

July 29, 2025 | 11:30 AM - 1:00 PM
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Directions
Kindness: A Culture Builder & Retention Strategy with Cindy Rowe
VIRTUAL - zoom LINK WILL Be in the confirmation email.
FREE FOR WCASHRM CHAPTER MEMBERS. $10 FOR NON-WCASHRM MEMBERS.
Learning objectives: Science has proven that doing kind acts for others makes us happier. And that’s great news for leaders because happier employees are 12% more productive. In today's workplace climate—amid staffing and retention challenges, it's crucially important to have a competitive edge with current staff and future employees.
In this talk, you’ll learn how to use kindness as a key differentiator to make your organization stand out from the crowd. When you learn how to use kindness strategically, you’ll be seen and valued as a strategic and compassionate leader while simultaneously boosting the bottom line and improving workplace culture.
Recognized as a “Top 50 Women Public Speakers of 2024”, Cindy is a dynamic professional speaker, trainer, and passionate entrepreneur. Having built two successful companies from the ground up, she's an influential thought leader in her community who works tirelessly to change the narrative around kindness. Leveraging her experience in sales, marketing, and organizational communication, Cindy shares evidence-based strategies with companies, organizations, and schools that improve employee culture and positively impact the bottom line. When she’s not speaking on stage, Cindy helps entrepreneurs grow their small businesses as the Chief Marketing Rockstar of Cindy Rowe Marketing. She is also leading the charge to turn kindness into a social movement as Founder/CEO of Be Kind Crew and creator of The Kindness Advantage podcast. Cindy thrives as a speaker; for years, she's been inspiring and influencing audiences of all ages and walks of life. Her message sparks a shift toward intentional kindness that has the power to spread kindness across teams, communities, and all over the world.
One hour of SHRM PDC & HRCI is approved.
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WCASHRM is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP.
HR Certification Institute's® (www.HRCI.org) official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval, including SPHR® and PHR®.
SPONSOR
Your Logo Could Be Here!
Contact [email protected] about this opportunity or visit Marketing Opportunities for more information.
SHRM FOUNDATION
Donate $10.75 for opportunity to win $25 gift card doorprize. (You can donate when you register or go to our catalog)
Giving For A Cause
Donate to our quarterly “Giving for a Cause.” Add it to your registration or go to the WCASHRM Catalog and we will donate on your behalf!!
Register today for our
August 21 at the Hot Springs Convention Center.
Visit www.wcashrm.org/seminar for more info.
NOT A WCASHRM MEMBER? MEMBERSHIP IS FREE FOR SHRM MEMBERS!
If you're not a WCASHRM chapter member, we hope you will consider joining us. Our chapter provides monthly education with 1 hour of CE. Our dues are free for SHRM members who primary designate their SHRM membership with our chapter, $30 for SHRM members designated to another chapter, or $45/annually. Our members consist of HR professionals, small business owners, office managers, payroll clerks, benefit coordinators, and others interested in the Human Resource function. WCASHRM offers certification and college scholarships, legislative updates, a monthly newsletter, free virtual meetings, free online job ad posting, and more to our members. [Your membership will more than cover your registration to all 8 virtual meetings.]
In addition, the national organization - the Society for Human Resource Management (SHRM) - provides a multitude of resources including articles, legal updates, research, online tools including job descriptions, templates, audit information, and expert help in HR and business. SHRM membership costs $299/annually. (Then your local chapter dues with WCASHRM are free!)
Visit our Join page for membership information where you can find the online application. Or email questions to: [email protected].
Tickets
$0.00 Member Free Virtual Meeting
$10.00 Non-Member Virtual Meeting
$0.00
Donation to the SHRM Foundation. For more info, visit, www.shrmfoundation.org.
Please note: For tax purposes, you will be provided credit for the total contribution. However, a credit card processing fee is subtracted from the chapter's contribution. For a $5.00 donation, the credit card fee is .55, and a $10 donation is .75. We would appreciate you donating more to cover this fee.
$0.00
Giving for a Cause
Donation to the chapter's designated charitable cause. Click View Product then Add to Cart on the next screen to enter the amount you wish to donate. WCASHRM will donate this amount (minus credit card fees) on the chapter's behalf. *Please note: For tax purposes, you will be provided credit for the total contribution. However, a credit card processing fee is subtracted from the chapter's contribution. For a $5.00 donation, the credit card fee is .55, and a $10 donation is .75. We would appreciate you donating more to cover this fee.
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